That's Heavy

• This 1041lbs is the "elephant bar" deadlift record. It's a fairly new type of deadlift bar. How much easier or harder it is its up to debate.
• This was done after 3 previous events (including an 1100lb frame carry up a 35ft ramp)
• The powerlifting world record (standard bar, raw, belt only) is 1015lbs by Benedikt Magnússon.
• The Strongman record (standard bar, single ply suit, straps, belt) is 1100lbs and held by Eddie Hall.

More on the elephant bar. 

Longer. Bends more as a result. Custom plates.

Pro:

• Because it bends, there's technically less weight being pulled for the first couple of inches. 

Con

• The bend of the bar can make it whip/sway/bounce on the way up. This creates non-consistent downward force as you're trying to pull it up.