The company's announcement, made without any self awareness, apparently: "Today we launch Pecan Resist! This flavor supports groups creating a more just and equitable nation for us all, and who are fighting President Trump’s regressive agenda."
Here's their tub swathed in political correctness
It's like she's asking you to "resist" buying that fattening, overpriced ice cream!
The mockery was immediate,
And only accelerated from there...