The Captain just clued me in to this. Bad Walter's Bootleg Ice Cream

 The link.

Sydney Arkin spent her entire life thinking she wanted to work in advertising. But even before the pandemic hit, she was having misgivings about her chosen career.

“It just wasn’t as fulfilling as I thought it would be,” she said.

Then she was laid off at the start of the pandemic.

The rest is becoming history...

Named after Walter,  Arkin and her husband’s chihuahua, Bad Walter’s began as a pop-up of pints served straight from Arkin’s home. Arkin only makes one or two flavors at a time — all unique to Arkin’s brain, with tongue-in-cheek names like Mick Jagger, a brown sugar custard with Oreos and salty caramel swirls.

By May of 2021, Bad Walter’s was shut down. Within the laws governing cottage industries and what goods can be sold out of one’s home, ice cream is not on the list. Arkin had to regroup and find the right space to launch her business by the book.

For the last month, she’s been working out of the Korner Kitchen & Bar commissary kitchen (1014 Fruitvale Ave.) in the Fruitvale neighborhood of Oakland, with a weekly pickup for customers who order swiftly enough to snag a pint. Flavors drop online on Wednesdays, and sell out fast. Pick ups are on Saturdays. Convenient, it’s not — and the ice cream is pricey at $13.50 a pint — but this works for those always on the hunt for the next delicious thing.

The "hard to get" is part of the marketing.  The more difficult it is to come by, the more you value it.

More investigation coming....