Beau Jessup, a British A-level student from Gloucestershire, came up with the idea after a family visit to China.
They were out for a meal with friends when she was asked to give an English name to a newborn baby.
In China it is considered important to have an English name for future study or business with the UK.
'Special Name' requires the user to pick five of the 12 personality traits which they most hope their baby will grow into
In China they name their child based on the elements and Beau wanted a similarity between how they pick their Chinese name and how they pick their English name.
And she does this by assigning personality traits to each English name.
They also select the gender of the baby and pay the equivalent of 60p.
The three chosen names are then shared with family and friends on We-Chat, China's WhatsApp equivalent, to help make the final decision.
Each suggestion is printed on a certificate with its meaning and an example of a famous person with that name.
Beau says it's quite strange to know she's named more than 200,000 babies
"It's nice to be a part of such a happy experience and be a part of those young stages in a baby's life."
With the internet, one never knows what idea will take off. She should be charging more.